{ Frisco Visitors Guide }
CHALLENGE: Working directly with the head of the Frisco, Texas, Convention and Visitor's Bureau, Tiger Oak custom was tasked with the launch of the first-ever visitor's guide for Frisco. This required developing the editorial content and lasting brand design, all while making the product cost-effective through strong advertising sales.
RESULT: Launch products can be a challenge, but with strong editorial and marketing representation in the market, we had a very successful launch. The product sold-out through Frisco's distribution channels and nearly doubled in revenue during year two due to the strong response the publication had in driving tourists to the region. We even received a hug from the mayor complimenting us on the tremendous work we did on the city's behalf. We expect the publication to grow as the community of Frisco grows.