CHALLENGE: Sometimes taking over an established title is more of a challenge than starting something from scratch. Tiger Oak took over Experience Arlington visitor’s guide in 2013. This expanding CVB challenged us to take an established guide that wasn’t as profitable or effective as it should have been and re-make the entire publication. This was done to compete against other mid-sized Texas cities, and drive more corporate and leisure business to the region.

RESULT: By marrying a new brand image and art direction with new content, targeted circulation, cutting-edge digital products and an aggressive advertising sales strategy, Tiger Oak infused new life into the publication to make it more successful.

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